It is an example business report that I wrote for Innocent Smoothies in 2011. It not only looks at farm workers rights and wellbeing, but also protects ecosystems on the farms, which encourages bio diversity. First, it is meant to provide important marketing information to the potential buyers. They announced, for example, the deal with Coca Cola and the launch of their new coconut water. They also packaging which consist of recycled materials.
Once opened, we reckon our drinks are best drunk on the same day, although as previously mentioned you should refrigerate them between sips. Price Elasticity: This Water offers their Juicy water drinks at a reasonable market price which competes well with all their competitors, selling their mall Bottles at a Recommended Retail price of El. Things could certainly be improved, changed etc. Innocent is a market leader in the U. Firstly, from residing in a niche market they will have built a brand image of quality.
Innocent reports that 6 million hats have been knitted and they have been able to raise over 1. Clear plastic, in other words, said our Stud, who knows about these things. Marketing involves the process of strategizing in bringing goods and services to consumers when and at the price needed. In general, look on the ingredients panel and check the amount of fruit in each bottle. The company has restricted its marketing and branding to its packaging. Instead, we make sure that we give something back to the countries where we buy our fruit, via the innocent foundation. Innocent will give away prizes with every smoothie pack, including money-off coupons for future purchases of Innocent smoothies, health and fitness apps, and free day-passes at Virgin Active gyms.
They used every kind of that marketing strategy in which low cost was involved but its impact was high. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65 million. Due to European Law changes Innocent got a warning from the Advertising Standards Authority for having unsubstantiated claims about the health properties of their products and ordered Innocent not to repeat these properties. Innocent Bubbles Tropical contains 97 kilocalories, 19. Since the company justifies its high cost with the high quality they are providing to its consumers, so their prices are also at premium level. Innocent can adopt some defensive strategies against Tropicana as well. Customers are allowed to visit their offices.
Jerome McCarthy was an American marketing professor who was the first person to introduce the marketing mix also known as the 4 Ps E. This is nearly 30% more than Coca Cola in terms of sugar content. Innocent sells through delicatessens, Sandwich shops, supermarkets, and local convenience stores. They already managed to capture a great market share wrought previous products; this will allow them to capture new growing trends in future areas whilst facing stiffer competition. Banana phone is used to get feedback from the customers. Some people are also fascinated from the product just because of the labeling and packaging. Innocent can adopt some defensive strategies against Tropicana as well.
The research draws attention to. A back to top Can I freeze your smoothies? The marketing skills that these companies possess are the reasons both Coca Cola and Pepsico are so successful. . This essay intends to explain how and how well, or not well, Innocent undertook the management process of starting. This objective is also measurable within the parameter.
Are your products suitable for pregnant women? With it, he manages to poke fun at most everything that happens. Also known as the 'four Ps', the marketing mix elements are price, place, product. Thereby they include other aspects in their brand message and corporate image like sustainability, especially with their packaging, as well as social responsibility, which are being conveyed with every sold drink. A wide variety of product characteristics have ensured that this image of Innocent Drinks is preserved. The duo hopes to change how these governments tackle the situation. The three were friends at.
Ageing population is not a fast moving process, but is something that Innocent will have to deal with at some point. Because the competitors may come with same nutritional values but better taste, it can then be a threat to a company. Innocent mainly sell their product throughout London. The company has a marketing team which is involved in analysing competition and come up with new. They used every kind of that marketing strategy in which low cost was involved but its impact was high. Innocent Traditional Ok Possible Hard Long High Yes Minor risk 3. Consumer Behaviour, A European Perspective 3 ed.
The performance by the artists and celebrities will be aimed at ensuring that the product awareness in terms of tastes and preferences is created and the desired customers attracted towards purchasing of the products. Therefore this strategy will drive sales through restaurant chains, but more importantly promote through restaurant chains, and driving sales within out outlets e. The product, price, promotions and distribution network place , mostly referred as the 4Ps of marketing, are focused on customers and how to satisfy them and make them continue their patronage with the organization. Adopting a pragmatic strategy for an organization is aimed at making the organization curve a niche over its rivals. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix. Moreover, it is germane that modification to existing corporate culture is made to be in tune with the features of the environment that are on g round. This product would strengthen Innocents brand as it would diversify into a new market with a new product that fits with the Innocent promise of 100% naturalness and fruit.