Subjects look at a series of up to 20 pictures of people in a variety of recognizable settings and construct a story about what is happening in each one. They like to be with others. This chapter will also shed light on some of the theories, the causes and the impacts that affiliation motivation have. When the presence of other people was seen as being helpful in relieving an individual from some of the negative aspects of the stressor, an individual's desire to affiliate increases. Generally, certain underlying motives and themes will be projected onto the ambiguous picture and once analysed they can be determined.
It is a recurrent preference in thought and behavior for experiences of attaining excellence. Today's understanding is an amalgam of past ideas. Or women are emotional, needy. This type of person has a strong desire to receive feedback on good performance and often prefers to work alone. This theory, popularized by David McLelland, is an extension of the work of Henry Murray who established a hierarchy of human needs including achievement, power, and affiliation to for a human motivational model.
This reduces uncertainty among them and they are able to get some kind of feedback about themselves. It relates to the characteristics relevant for social interaction. So, I guess I have a low to moderate need of affiliation. For example, in a business setting, when creating a new product there can be many different ideas on how to market the product. Occupationally, people high in nAch are ideally suited for entrepreneurial types of employment because of their preferences for being individually responsible for relevant outcomes, having the ability to select their own goals, the freedom to work toward their goals in a manner of their own choosing, and a desire for more immediate feedback that occurs often and is related to mastery i.
While achievement centers on one's personal self-improvement, affiliation focuses on concern for others, even to the extent of deliberately suppressing competitive tendencies or accomplishments that may make others less comfortable. This, to quite an extent, is reflected by the characteristics of both high on need for achievement and affiliation. Sources Eminent psychologists of the 20th century. In order to increase our self-image we enhance the status of the group to which we belong. Hormones and Behavior, 50 5 , 786-795.
In the second stage, social identification, we adopt the identity of the group we have categorized ourselves as belonging to. Thanks for the good read. Everyone requires a good leader to understand the needs that motivate people for higher performance. American Psychologist, 40 7 , 812. There are different dimensions and different strengths in which different people react behaviourally to their preferred and most fulfilling aspect. The negative side to Affiliation motivation, i.
The original research regarding Affiliation motivation defined Affiliation motivation as the fear of rejection. It can be that a person is high on both, but either one of them is dominant. If there is no external incentive, those high in sanAch will demonstrate decreases in performance, whereas those high in nAch as well as those low in nAch will not be responsive to external incentives. I developed a health supplement specifically to help ease work stress and I post motivational stories and advice on the company's online sites. People high on agreeableness are friendly, warm, considerate, kind, soft-hearted, altruistic, trustworthy, cooperative, and tender-minded. Or need for affiliation may be dominant and need for achievement may be the subordinate.
Hi - I am enjoying your site! They are warm, gregarious, seek excitement, have the tendency to seek stimulation in the company of others, and involve a range of positive emotions. Once we have categorized ourselves as part of a group and have identified with that group we then tend to compare that group with other groups. McClelland 1985 proposes several characteristics, that are less negative and more neutral. Murray believed that the way people express their need for affiliation depends on other aspects of their personality. They gave their speils to college women, and then asked them rate theiranxiety level, and then decide if they prefer being alone or with othersbefore the electric shock tests would begin.
McClelland also conducted research into personality and consciousness. Depending on the setting, greater and lesser degrees of these needs might be desirable. A desire for everyone to get along is also a key characteristic of people with a high need for affiliation. But an in-depth look at need for affiliation shows that this may not exactly be true. We see the group to which we belong the in-group as being different from the others the out-group , and members of the same group as being more similar than they are.
My new wife is younger and better looking. Often, the most successful managers and executives are characterized by a high need for power. For instance, in an individual need for achievement may be dominant and need for affiliation may be the subordinate. There seems to be no reason at all why an individual may not be high on both need for achievement and need for affiliation. McClelland believed that the relative importance of each need varies among individuals and cultures. Shalini You have noticed some of the finer points of my post. My need for achievement has always been higher than my need for affiliation.